Products from Tianjin Ershang Yingbin Meat Food are on display. [Photo/WeChat account: TjXqgov]
Tianjin Ershang Yingbin Meat Food, a time-honored brand with over 70 years of history from Xiqing district, Tianjin, has been selected as a national top 10 case in the 2025 annual report on time-honored brands.
The company has innovated while preserving traditional flavors. It has launched health-oriented product lines and developed novel items like unique-flavored sausages, which proved popular at events such as the Tianjin Marathon.
Embracing digitalization, Yingbin actively engages customers through livestreaming and has established an e-commerce presence across major platforms, amassing over 350,000 online fans and shipping products nationwide.
Furthermore, the company has pioneered a community group-buying model, recruiting more than 100 community leaders to serve hundreds of local neighborhoods. This has led to the creation of an integrated online-to-offline sales ecosystem.
As a leading national agricultural industrialization enterprise rooted in Xiqing, Tianjin Ershang Yingbin Meat Food exemplifies how a heritage brand can achieve revitalization and high-quality development through strategic innovation in both its product offerings and its distribution channels.