Ham sausages produced by Tianjin Er-shang Yingbin Meat Food. [Photo/tjxq.gov.cn]
Tianjin Er-shang Yingbin Meat Food, a subsidiary of Tianjin Food Group located in Xiqing district, was the only Tianjin enterprise to be included among the top 10 national examples in the 2025 annual development report on time-honored Chinese brands.
Founded in 1953, the company has maintained a commitment to craftsmanship and food safety while embracing digital and intelligent transformation.
Yingbin is primarily a meat producer, operating with a full-chain approach to improve efficiency. The company has been recognized as a leading agricultural enterprise at the national level and a national high-tech enterprise. It continues to launch high-quality prepared meat products that meet modern nutritional needs and has earned multiple quality management certifications.
The company has also expanded its brand outreach. Online, it promotes products through live factory tours and video campaigns. Offline, it operates industrial tourism activities in which visitors can explore the full production process at its experience center. Yingbin has refreshed its brand image with an updated logo and new mascots that highlight a welcoming and family-oriented concept.
While preserving traditional flavor and techniques, the company develops new product lines based on consumer preferences. Classic smoked and braised methods have been upgraded, and new products such as sausages have gained popularity. Gift boxes made up of four signature products have become popular among holiday visitors.
The company's achievements reflect the industrial foundation and innovation momentum of Xiqing district.
Employees work on the production line at Tianjin Er-shang Yingbin Meat Food in Xiqing district of Tianjin. [Photo/tjxq.gov.cn]